Are they familiar with your subject? Are they likely to resist your message? Are they old or young, urban or rural, highly educated or not? Picture the typical reader in your mind. Is she an year-old university student in a small New Brunswick town or a year-old executive in Vancouver? Do you simply want to share information? Do you need to explain a difficult concept? Or do you want to inspire your readers to act? Most importantly, what is your key message?
Who, what, where, when, why and how. Show your document to someone outside your department or company and ask whether anything is missing. How many times have you read about low-hanging fruit, win-win solutions or pushing the envelope? Do they inspire you—or make you yawn? Every field has its acronyms and technical terms. On a webpage, for instance, you can insert a hyperlink to the definition. Cut the flab to keep your readers. Here are a few tips. People often skim documents for key information before deciding to read the whole thing.
Make it easy for them. In the second, the company is the subject of the sentence. In grammatical terms, the first sentence is in the passive voice and the second is in the active voice. Can you imagine the thrill and excitement of driving a rocket-fast, cobalt blue Porsche Turbo as it whisks you to your desired destination? A well-written article or report can be like that Porsche; it will generate a ton of new business in half the time with more fun.
A final word of advice: Storytelling has also becoming one of the most rapidly growing communication tool used by business leaders and executives. Learn how to craft business stories that captivates, convince, and inspire by signing up for our free webcast today! Show All Products in Business Writing. Writing for the Web. Sign Up for E-Newsletters. Below is the standard message that will be sent. If you would like to customize your message, simply click in the box below to edit. Business Writing Tips for Professionals.
Effective business writing skills can help you win that million dollar contract, earn a promotion, resolve a dispute, or generate a significant increase in new business leads. Poor business writing , on the other hand, can never be undone; it can cause you to lose business to your competition and could even cost you your job.
Here are 10 easy ways to improve your business writing skills: Before you write a word of copy, make sure you know who your target audience is and what specific result you want to achieve.
The more thought and research you invest in defining your target audience and how you can help them, the more powerful your written communications will become.
Avoid using your company acronyms and buzzwords. While these words might seem clever to you, a busy executive may find them annoying.
Express confidence and decisiveness in your business communications.
1) Composition Basics 2) Business Writing 3) Usage 4) Proposals and Reports 5) Visual Basics In this PDF sampler, you’ll find exact pages from each section specially selected to give an overview of the detailed and inclusive content of The Essential Handbook for Business Writing.
powerful business writing s o m e t h i n g n e w t o d a y presented by national seminars group, a division of rockhurst university continuing education center, inc.
A Los Angeles Business journal article explained that billions of dollars are lost due to insufficient writing skills among business people. It happens, for example, when a customer does not understand the email, marketing tool, or proposal by a company because of wrong grammar or awkward style and tone. 10 tips for effective business writing Share We’re bombarded with words, all day, every day—e-mails, brochures, reports, letters, ads, speeches, articles, PowerPoint presentations and much, much more.
Writing a business report should follow a specific format; for example, an in-office email could be short and informal, but a customer email or a PowerPoint presentation should follow guidelines of courtesy, clarity and conciseness. Follow these eight top tips for effective business writing and you and your audience should see a positive impact. The Importance of Effective Business Writing As business writers, we need to support our readers and produce documents and correspondence that are attractive and easily digestible.