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What are different types of Marketing Research?

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❶It is most commonly used for further defining company issues, areas for potential growth, alternative courses of action, and prioritizing areas that require statistical research.

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Content: Exploratory Research Vs Descriptive Research
Key Differences Between Exploratory and Descriptive Research

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Descriptive Research

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Market researchers use descriptive or quantitative market research to answer a specific question, which may be expressed in the form of a hypothesis when the inquiry is characterized by an evidence-based .

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The focus of descriptive research is to provide an accurate description for something that is occurring. For example, what age group is buying a particular brand; a product’s market share within a certain industry; how many competitors a company faces; etc.

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Descriptive marketing research is a form of conclusive research used to describe both the composition of a group in such terms as income, gender, age and education and the characteristics of group members in regards to both current and future behavior. Descriptive Research. Descriptive research takes up the bulk of online surveying and is considered conclusive in nature due to its quantitative nature. Unlike exploratory research, descriptive research is preplanned and structured in design so the information collected can .

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Descriptive Research, as explained by DJS Research Ltd. This research is the most commonly used and the basic reason for carrying out descriptive research is to identify the cause of something that is happening. For instance, this research could be used in order to find out what age group is buying. What Are Descriptive Statistics in Market Research? Charts, tables, mean scores, averages and percentages are used to describe survey data. For example, if a question asks customers about their perception of the company, descriptive statistics may be used to summarize how many responded positively and negatively.